“Creative CSR” is a method developed by Audouin Consulting. It is grounded in a structured, rigorous approach to CSR challenges, enriched by the integration of imagination, culture, and innovation.

This original methodology enables a demanding yet open exploration of major societal and environmental transitions, by activating new levers for impact.

It strengthens the strategic foundation of CSR, drives transformation, and fosters long-term stakeholder engagement through creativity.

Creative CSR makes it possible to:

– Define a structured and distinctive CSR strategy.
– Support the embodiment of the company purpose.
– Master societal, environmental, and regulatory challenges.
– Integrate carbon and biodiversity issues into strategic roadmaps.
– Build materiality matrices, indicators, objectives, and action plans.
– Conduct carbon assessments and life cycle analyses (LCA).
– Map internal and external stakeholders.
– Co-develop partnerships with NGOs and civil society through the creation of Sustainable Boards.
– Draft and produce sustainability reports.
– Design and lead creative kick-offs and workshops (innovation, circular economy, inclusion, etc.).
– Deliver inspiration sessions based on trends, innovations, artists, or cultural narratives.
– Launch hybrid projects with innovators, researchers, creators, and cultural actors.

Audouin Consulting conducts bespoke studies and international benchmarks:

• Hospitality, Luxury & Sustainability: 5 Trends to Watch (annual since 2019).
• Luxury & Sustainability Trends (annual since 2019).
• New Ecological Materials in Luxury (annual since 2022).
• Post-Carbon Aesthetics (annual since 2021)
  Luxury and Sustainability: Best Practices