The firm supports organizations in defining and implementing their responsible communication and brand activism strategies, helping them gain both legitimacy and impact.

Strategy
– Development of a sustainable communication strategy
– Guidance for joining the FAIRe Charter of the Union des Marques
– Creation of responsible claims aligned with regulatory and societal expectations
– Definition of an engaged brand positioning

Engagement & Innovation
– Prospective mapping of stakeholders and Key Opinion Leaders (KOLs)
– Signature and implementation of the FAIRe Charter (Union des Marques)
– Development of public speaking strategies for executives and opinion leaders: media training and speechwriting
– Brand activations in collaboration with artists renowned for their strong environmental commitments

Anti-Greenwashing
– Audit of commitments to ensure consistency with public messaging
– Strategic advisory and monitoring of greenwashing risks (analysis of claims, regulatory compliance)

Eco-Design
– Eco-design of communication materials (print, digital, events)
– Carbon impact measurement of media campaigns
– Actionable recommendations to reduce the environmental footprint of communication initiatives